Nike Nutrition

The project was to help people lead more healthy lives. It was based on the fact that most people want to be healthier but when it comes to doing it they give in to their cravings which are often not healthy and so the Nike Nutrition app was born. Nike helps athletes all over the world be stronger and healthier. It’s time that they gave that know-how to the average person and helped them meet their fitness goals.

This project included lots of Ideation and discovery to come to a solution to the problem. Initially the thought was to offer various touch point products to help some one work out better. But the issue with that approach was that it assumed average person remembered to work out and eat right. So after some research, the project was refocused to helping the average person eat right and remember to exercise. This project incorporates UI/UX and motion graphics to communicate the problem and the proposed solution.